Books get wet in water. What’s all the blue ocean stuff about?
It’s half poetry and half marketing...
Back in 2004, the Harvard Business Review published a book by W. Chan Kim and Renée Mauborgne, entitled Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.
That international bestseller introduced the concept of creating a blue ocean for your business — a niche that lifts your business above its competitors and sets you sailing on the open seas.
Blue Ocean Books is here to help spread your message to the world. When you share your unique wisdom and perspective in a book, you become the go-to expert in your niche.
Ready to find your blue ocean?
Wondering why I switched nursery schools and what that has to do with your book?
Check out my on-air interview
with Al and Sarah Gordon of 1640 WJPR